We are JAG - Junior Adventures Group!

Building Brighter Futures Together

We’re proud to be the leading provider of before, and after-school activity clubs, PE lessons and holiday programmes in the UK, with passionate teams who live and breathe our mission every day: to build brighter futures for children. For over 30 years, we’ve been delivering exceptional experiences for children in over 1,000 settings across the UK, Australia, New Zealand and Ireland. Our global experience has allowed us to create an approach to child-led care that parents and schools trust - and children love

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Our Impact

We build brighter futures for children every day

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    Children welcomed each holiday

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    Dedicated activity experts

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    Communities supported

Our History

JAG arrived in the UK from Australia in 2019, bringing with it its exceptional, globally-developed educational frameworks. JAG UK was created in February of that year and immediately built on these strong foundations by acquiring two of the UK’s leading out-of-school club providers – Fit For Sport and Energy Kidz – which in 2023 officially merged into JAG. The result is one purpose-driven, best-of-all-worlds organisation – Junior Adventures Group – that brings together the rich history, passion and expertise of three world-class childcare brands, delivering the same outstanding play and activity programmes in support of schools, leisure partners, parents and children – just under a new name.

Our Vision

At JAG, we believe in playing our part in helping children become great, well-rounded people and we’re committed to building brighter futures for each and every child. By shaping our experiences and programmes around them, we create fun, inclusive activities that develop their creativity, promote learning, facilitate diversity and enhance their wellbeing and happiness. By engaging every child through our programmes to realise their potential, we prepare them with the skills and knowledge they will need to navigate a world yet to be imagined.

What makes us different?

Unique to JAG is our Whole of Child promise, whereby every decision we make is made in collaboration with the children we care for, every programme and experience we create shaped around our children. Our Whole of Child learning pillars underpin a diverse range of fun activities that develop creativity and learning, facilitate inclusion and participation, and promote wellbeing and happiness – and crucially, that develop the whole of the child, with a role for every child in every activity that puts their individual needs, talents and abilities first. This is our Whole of Child promise, and it helps JAG children become great, well-rounded people with the skills they will need to realise their full potential.

How we work with schools & partners

We’re committed to making every day exceptional for children, families, schools and communities, and we partner with those communities to create high-quality before & after-school clubs and holiday programmes that are as unique as they are; with our global expertise and wide range of inclusive activities, we can bespoke programmes to meet all needs. Delivered in-school and/or the community by our expert teams, ours is a safe, reliable, professional service that delivers new revenue for our partners without the hassle – a one-stop solution that children and parents love. We’re proud of our many long-standing school partnerships, working closely to keep children at the heart of every decision.

Our Whole of Child Promise

JAG children have fun!

First and foremost, JAG children have fun! Our highly-skilled teams design exciting experiences that inspire our children and ensure no two days are ever the same. All activities are inclusive and appropriate to each age, skill level and early years foundation stage – as well as appealing to a wide range of interests – so children feel comfortable and enjoy a sense of belonging. Our programmes also have a long-term benefit, developing the social, emotional and interpersonal skills that children will need as they go through life.

Our Adventure Programme

With a wide selection of adventure categories that focus on physical education, arts, STEM, and wellbeing, kids in our care enjoy an ever-changing array of activities! A big feature of our programme is inviting children to select the activities that they want to do, helping them to develop confidence and identify their passions. And most of all - ensure everyone is having fun!

Our Adventure Categories:

Flavour Fest
Wellbeing Warriors
Super Sports
Global Kids
Brain Boosters
Creative Inventors
Power Teams
Find out more

Holiday Club Programming

With exciting activities across seven core categories, our Holiday Club programming nurtures and inspires each and every child, ensuring their time at JAG is always their favourite time!

Our Programming Categories:

Super Sports
Power Teams
Global Kids
Creative Inventors
Brain Boosters
Wellbeing Warrior
Splash Zone
Find out more

JAG in Action

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