South East Kids Camps is rebranding to Junior Adventures Group

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We are pleased to share that South East Kids Camps will be rebranding to Junior Adventures Group (JAG) and will continue to deliver wraparound care at Pound Hill Juniors and Pound Hill Infant Schools from Monday 20 April 2026.

We will also be rebranding Holiday Clubs at Quayside Youth Centre & St John's CEP School from May Half Term!

This change brings the benefits of JAG’s national support, systems and customer care, while keeping the familiar provision families already know and trust.

What this means for families

Junior Adventures Group provides high-quality before school, after school and holiday programmes in schools across the UK. Our focus is on creating safe, welcoming and engaging environments where children can relax, play and build confidence outside the classroom.

We want to reassure families that this is a continuity change, not a disruption.

What’s staying the same

  • The same familiar team, including Claudia, will continue to care for your children

  • Daily routines, activities and session structure remain unchanged

  • MagicBooking will continue to be used

  • Existing and ad hoc bookings will continue as normal

  • Children will enjoy the same safe, positive and welcoming environment

Introducing additional support

Alongside the existing team, we are pleased to introduce Jo Wilkins, Head of Education and Wellbeing, who supports programmes across JAG. Jo works closely with teams to ensure activities balance fun, creativity, physical activity and opportunities for children to build friendships and confidence through play.

Bookings & accounts

There is nothing you need to do.

  • You will continue to log in to MagicBooking as usual using your same login details

  • Your child’s centre will automatically appear in the JAG parent portal

  • Existing bookings for the remainer of the school year will remain in place and will automatically be transferred over

  • Ad hoc bookings will continue

From September 2026, bookings will move to a recurring contract model, allowing families to secure regular sessions across the academic year (for example, the same days each week). Further details will be shared over the coming months regarding booking for the new school year.

Key information

  • NEW Cancellation notice period: From 14 days to now 48 hours

  • Ad hoc bookings remain available

  • New Waiting lists will be available when sessions are fully booked. You won’t be charged unless a place becomes available and you accept it. When you try to book a full session, you’ll be prompted to join the waiting list.

  • Sibling discounts will remain the same for wraparound care. Promotional offers are detailed in the Terms & Conditions within MagicBooking

 

Payments

Please continue to pay as you normally do for card and CCV/TFC
We will contact families in advance if there are any future changes to payment methods.

Need support?

Parent Support
New to JAG

FAQs

Our Customer Experience team is happy to help:
  0333 577 1533

We look forward to continuing to support your children and providing a safe, happy and engaging environment every day.

FAQs

General

Who are Junior Adventures Group (JAG)?
Junior Adventures Group provides before school, after school and holiday programmes in schools across the UK. We create safe, engaging spaces where children can relax, play and enjoy their time outside the classroom.

Why are JAG partnering with South East Kids Camps?
This partnership allows the provision at Pound Hill to benefit from JAG’s wider resources, systems and customer support, while keeping the strong foundations already in place.

When does the change take place?
The rebrand to Junior Adventures Group begins on Monday 20 April 2026.

Will staff change?
No. The same familiar team, including Claudia, will continue to support children to ensure continuity and reassurance.

 

Bookings & MagicBooking

Do I need to create a new account?
No. You will continue using MagicBooking as usual. Your child’s centre will automatically appear in the JAG parent portal.

Will my existing bookings change?
No. All existing bookings will remain in place.

Can I still make ad hoc bookings?
Yes. Ad hoc bookings will continue to be available.

Will bookings change in the future?
From September 2026, bookings will move to a recurring contract model, allowing families to secure regular sessions across the academic year. More information will be shared nearer the time.

What is the cancellation policy?
Sessions can be cancelled with 48 hours’ notice.

What if a session is fully booked?
You can join the waiting list at no charge and will be notified if a space becomes available.

 

Payments

Do I need to change how I pay?
No. Please continue to pay as you normally do.
If any changes are planned in the future, we will contact you in advance.

Are sibling discounts available?
Yes. Details of sibling discounts and any promotional offers can be found in the Terms & Conditions within MagicBooking.

 

Child Information

Will I need to complete any new forms?
In some cases, the JAG team may contact you to request updated information, such as:

  • medical details

  • allergies or dietary requirements

  • SEND information

  • emergency contacts

This helps us ensure your child is fully supported and safe during sessions.