Sherpa Kids
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What is Holiday HQ?
Where the School Holidays Come Alive!
Holiday HQ is where the school holidays transform into action-packed, creativity-fuelled adventures. Every season brings fresh themes, exciting experiences and structured activities designed to inspire children of every age.
Every season brings fresh themes, exciting experiences and structured activities designed to inspire children of every age, where no two days are ever the same, and there’s something for everyone!
We also ensure that every child’s holiday is not just entertaining but an opportunity for growth. Helping them to build new friendships, explore their interests, and return to school with unforgettable memories. We’re the experts in fun!
Unforgettable memories for every child
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May HT Holiday HQ: World Cup!
26th - 29th May
Running at over 70 venues this May. The World Cup is coming soon — and this May half-term, Holiday HQ brings that excitement to life with a high-energy, multi-activity holiday club at our school. It’s not about standing in lines or repetitive drills. Instead, children take part in a four-day celebration filled with creative challenges, fast-paced games, teamwork and play — all inspired by one of the biggest sporting events in the world.
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May HT Holiday HQ+
26th - 29th May 2026
Running at 10 venues this May HT, Holiday HQ+ offers a split programme for children aged under 8 and over 8. One Club. Two Tailored Programmes. As children get older, what excites and motivates them changes — and holiday clubs should change with them. Holiday HQ+ introduces two distinct, age appropriate programmes, running side by side:
Book NowSummer Holidays
*Please note that dates vary across Local Authorities
20th July - 31st August 2026*
October Half Term
*Please note that dates vary across Local Authorities
26th October - 30th October
Experience Types
At Holiday HQ, every programme is packed with exciting activities to keep children entertained and engaged. From take-home creations to exciting special events, we offer a range of fun experiences tailored to spark imagination and creativity.
Check out our experience types below! Please note that the activities mentioned below are examples and vary by location and holiday programme.
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Hero Activities
Dive into a new adventure every day with our exciting daily themed activities! Each school holiday features a special overarching theme, introducing something new daily, with two hero activities that children will love. Our daily plan is packed with a mix of fun, including both planned activities and children's own ideas, ensuring every day is a chance to create unforgettable memories.
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Skill Zone
Skill Zone is a daily session designed to build confidence, curiosity, and teamwork through themed challenges and purposeful play. Aligned with each day’s theme, kids explore new ways to think, move, and create—developing life skills in a fun, inclusive environment.
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Craft Zone
Get hands-on in our Craft Zone activities, designed to unlock creativity and imagination. Children can express themselves individually or in a group.
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Make & Take
Craft your own unique creation and take it home as a Holiday HQ souvenir! Whether it's arts and crafts, DIY science experiments, or even designing your own t-shirt, every creation is a special Holiday HQ keepsake.
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Holiday HQ Information Guide
Wondering what your child needs to bring to Holiday HQ? Click below to view our Parent Information guide! This useful guide highlights what and what not to bring to Holiday HQ, drop off and pick up information, details to check on your account before you join us and more...
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New to JAG?
Our passionate team of DBS-checked, professionally trained staff are ready to welcome your child and immerse them in our exciting world of fun new opportunities. But it’s hugely important that you also feel supported by us from the word go, so we’ve collated a wealth of information to help you get started, from making your first booking to everything you can expect on your first day at one of our clubs.
Any questions?
Looking for further information about our clubs? Check out our helpful FAQ guide, which answers some of the questions we’re most often asked by parents: what to bring on the day, how to register at your local JAG club, what our flexible payment options mean, and much more!
Holiday HQ is the ultimate destination for kids seeking an unforgettable escape from the school routine during the school holidays. With thrilling outdoor adventures, creative workshops, cooking classes, and interactive learning sessions, our expert team offers a dynamic blend of engaging activities and enriching experiences.
We’re committed to making each child’s holiday not only entertaining but also a valuable opportunity for growth.
At Holiday HQ, children build new friendships, explore their passions, and return to school with memories that last a lifetime.
Useful Links
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Get Ready for our Holiday Clubs!
23/02/2023
-Junior Adventures Group
Here at JAG, we’re on a mission to make unforgettable memories for your child with fantastic holiday experiences! We hope you & your child are looking forward to our holiday clubs as much as we are; but before you join us, here's just a few things to bear in mind...
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How our Holiday Clubs can Enrich Your Child’s Development
23/02/2023
-Junior Adventures Group
Let your child discover the enriching benefits of play & activity in a Junior Adventures Group holiday club! Play isn’t all fun and games; it’s also an essential learning tool for children!
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Juggling Work and the School Holidays
23/02/2023
-Junior Adventures Group
The summer holidays can be difficult for some families as they juggle work and the newfound freedom of their children. So, whether you're experiencing this for the first time or you're well and truly a pro, we've got some tips to get you through the summer holidays!
JAG In Action
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